The Hub - MySpace Their Way

So WalMart have set up their own social networking site to rival MySpace. Now, I'm not a massive fan of MySpace - it's ugly, difficult to use and populated by many people who have nothing to say. But at least it's authentic. Take a look at WalMart's attempt: The Hub: School Your Way Below is a screenshot of a typical page. And there's literally nothing there except a blatant plug for their clothes. Pathetic, eh? It looks like the worst kind of 'middle aged man pretending to be school-kid in order to look cool and promote a product' and the whole site has very little actual content beyond the video that runs on the front page. And I thought WalMart was launching this to stop middle aged men pretending to be school-kids?